If someone asks you: “Who is your target customer?” the answer is never “Everyone.” If you want traction for your product, it all comes down to connecting with your ideal customer’s key motivations—which is where a lot of founders get stuck. This short exercise will help you get into the mind of your ideal customer and speak to their fundamental WHY.
Too often, we founders tend to think of all the people that could be interested in our product, rather than focusing narrowly on a specific person who absolutely needs our product.
It’s a mistake made out of fear—fear of turning people away and missing out on opportunities. But in reality, this mistake will cause you to be mildly interesting to many, but fascinating to no one.
This guide shows you exactly how to find your ideal customer and will help you efficiently communicate your message to meet their specific needs. By using the right words, you can craft your message into a cohesive, unforgettable story that will resonate deeply with your audience.
This vital piece of messaging is the foundation for developing your messaging across all your sales+marketing assets.
This Guide will show you:
This Guide is packed with specific tips and a short exercise that you can do to clearly and efficiently speak to your ideal customer’s key motivations. You'll still have to do the writing of course, but we will show you exactly how to do it. There are even prompts for you to follow that make it easy.
There is a a whole section of our site full of Free Resources like this one. And we add to it regularly!
