Sales isn’t a performance—it’s a shared, fundamentally human experience. Here there is no audience, there are only dancers. Ditch the presentations and put the frameworks aside because no one can tango alone.
To grow and develop, we must change our behaviors—we all know this. But which behaviors, and in what way? The deeper question at the root of this concept is not what we need to do, but who we need to become.
Keeping a Productivity Journal can transform your worklife and save you so much time throughout the day. You can download a free template of my productivity journal at the bottom of this article.
Stubborn, unmoving problems require flexible states of mind. Instead of simply working harder and harder until you throw your hands up in frustration and walk away, here are a few approaches that help me when I'm dealing with a problem that just won't behave.
At the heart of every unforgettable brand lies a sincere promise. Do you have a clear definition of what your promise is?
An overview of the framework we use to help clients develop the perfect tagline for their brand.
A tagline is your brand's first chance to explain itself to a potential customer. If executed poorly, it very well may be the last chance you get.
Why meditation and brand strategy are two sides of the same coin.
At the heart of every effective brand is singularity. What makes you different—not just from most, but from everyone?
How can I always guarantee success on my clients' terms? The answer lies in my process, a bombproof framework that delivers brand-revolutionizing results every time.
Positioning your brand smartly in the minds of your customers can reduce (or completely eliminate) all legitimate alternatives for them.
Whether on social media or elsewhere, we are all creatives. How often do you think about why you're creating, or whose eyes you're creating for?
Seven surefire ways to own the frontpage of Google for your name, taken straight from my years of experience directing strategy for an SEO agency.