Carter Fowler
Growing Ventures into
Incomparable Brands
Quick Links
By design, or by default?
Hello, and welcome to my little corner of the internet.
I'm a 28-year-old brand strategist & UX designer who helps founders & executives become more mindful about how their brand is perceived online, particularly as it pertains to their website and messaging.
My personal mantra is this: What matters most in life isn't what you do, but how and why you do it. Our intentions and motivations are what give our lives meaning.
If you yearn to transform your venture into a mindful brand—one that makes meaningful, lasting impressions on those who come into contact with it—I would love to help you.
- Carter
The Perfect Website
What makes a website "perfect" isn't the design, functionality or messaging, but the outcomes that it creates for your company. In this sense, the "perfect" end-state is different for each client.
But while that end-state varies project-by-project, the 5 Step Process we use to get there does not.
It is this process, more than anything, that allows me to guarantee amazing outcomes every single time. No exceptions.
But while that end-state varies project-by-project, the 5 Step Process we use to get there does not.
It is this process, more than anything, that allows me to guarantee amazing outcomes every single time. No exceptions.
Intentional Brands Win the Minds and Hearts of their Customers
You and I live in an information-rich, time-poor society. Confronted with floods of options, consumers have come to rely on gut feelings more than information. Our old method of judging businesses and products—by comparing features and benefits —no longer works as well as it once did.
Today we base our consumer choices more on symbolic attributes. How does their design make me feel? Does their messaging seem authentic? Who else cares about them? Do they understand me?
Check out the testimonials below to see what my clients have to say.
Intentional brands meet five criteria:
- Distinctive
- Relevant
- Memorable
- Extendible
- mindful
