You and I live in an information-rich, time-poor society. Confronted with floods of options, consumers have come to rely on gut feelings more than information. Our old method of judging businesses and products—by comparing features and benefits—no longer works as well as it once did.
Today we base our consumer choices more on symbolic attributes. How does their design make me feel? Does their messaging seem authentic? Who else cares about them? Do they understand me?
Check out the testimonials below to see what my clients have to say.
"I’ve been working with Carter for several months and would absolutely recommend him to any entrepreneurs or creatives. It is rare for a consultant to take such genuine interest while exploring your goals, passion and intent. He is a true artist who understands how to turn vision into messaging and design."
"Working with Carter completely transformed our brand. I'm so proud of our new website and brand identity. It's the kind of website that people actually enjoy going to—fun to explore but easy to navigate. This process has been a game changer because so much relies on our ability to communicate with people online during COVID-19.”
"Carter did an fantastic job from start to finish. It was amazing how everything fit together at the end of the brand strategy workshop."