My name is Carter
I turn big ideas into charismatic brands
I'm a marketer and designer who specializes in bringing new technology and novel products to market.
▶︎ 4 product rollouts
▶︎ $10M+ generated in revenue
▶︎ Music journalism archived in US Library of Congress (2018)
RFYN
Engineered Silicone Products
AirPods Pro
Fearless Journeys
SauceFest
Carter is an extremely talented designer, marketer, and strategist. He gave our startup a North Star and helped develop our entire G2M strategy. Carter’s ability to capture what makes a company the “only” is very unique and rare in business. I highly recommend Carter to other founders.
Greg Spillane
I love working with Carter. He is a magician. His eye for design, deep understanding of product marketing, and attention to detail has transformed our company. I trust him completely. Working with Carter has been a great decision.
Michael Haberman
Whether guiding a team to execute his vision or executing on a plan himself, Carter strikes the perfect balance between leader and doer. Carter has one of the best minds for brand strategy that I've ever worked with and I have learned a great deal under his direction. I admire his zeal for taking on big challenges and solving complicated problems. When Carter sets his mind to a task, there are always amazing results.
Brandon Hill
I had a great idea but was unsure how to take it from conception to launch. Carter worked with me to build a custom business strategy and concrete marketing plan that helped me get my business off the ground. He showed me the value of prioritizing actions, remaining focused, and building out my personal brand. I guarantee that Carter will elevate your company.
Wes Perry
As I launch my business, I feel very thankful for Carter's expertise and help—I could not have done this without him. He used insightful questions and structured strategy sessions to lead me to discover my REASON FOR BEING, and then translated it into a unique business concept, company mission, company name, marketing strategy, and even an incredible website that I love to share with others. I highly recommend working with Carter. He is no joke!
Francisco Gonzalez
Carter has been my go-to guy for anything digital for over 2 years now. It is rare for a consultant to take such genuine interest while exploring your intentions and philosophy. He is a true artist who understands how to turn vision into messaging and design. Every conversation we have is a treat. This has been a very good investment.
Michael Thomas
Values that guide my work
Begin with the end in mind.
The quality of your outcomes is determined by the clarity of your intentions. Take time to develop a clear picture of where you want to go before moving. The question is not "Can this be built?" but "Should this be built?"
Get the words right first.
Clarity always beats clever. It takes more than an idea to change the world—you must also get others to believe it. This is the most attention-poor era of human history, and clarity is more precious than gold.
Iterate, measure, learn.
Stubborn problems require flexible states of mind. When the problem seems unmovable, we are agile and light. When it refuses to change, we experiment and change around it.
Put the mission's success above everything.
To accomplish big things, you have to be solution agnostic and put your ego to the side. Advocate passionately for what you believe is the correct way forward, but have the wisdom to know that the mission's success is more important than your pride.
