Carter Fowler
Visual and Verbal Clarity
for Ambitious Brands
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By design, or by default?
Hello and welcome! I'm a 28-year-old strategist & UX designer who specializes in helping brands become more mindful about how they are perceived online, particularly as it pertains to their website and messaging.
My personal mantra is this: I believe that intentions are everything. What matters most in life isn't your plan, but how you create that plan. Is it by design, or by default? Is this your plan, or someone else's?
Either the website is made to fit your brand, or your brand is made to fit the template.
If you yearn to turn your venture into a mindful brand that doesn't have to sacrifice being distinctive and memorable just to be effective, I would love to help you.
- Carter Fowler
Intentional Brands Win the Minds and Hearts of their Customers
You and I live in an information-rich, time-poor society. Confronted with floods of options, consumers have come to rely on gut feelings more than information. Our old method of judging businesses and products—by comparing features and benefits —no longer works as well as it once did.
Today we base our consumer choices more on symbolic attributes. How does their design make me feel? Does their messaging seem authentic? Who else cares about them? Do they understand me?
Here's what past clients have to say.
Intentional brands meet five criteria:
- Distinctive
- Relevant
- Memorable
- Extendible
- mindful
