My name is Carter
RFYN
RFYN is an NFT-focused Web3 startup based in San Diego, CA. I developed their brand positioning, product messaging, G2M strategy, website, and more.
Engineered Silicone Products
ESP is an international medical device company specializing in prosthetics. I worked with them to develop their entire brand, digital strategy, messaging, website, and product catalogue.
AirPods Pro
I have long admired Apple's design aesthetic (and my AirPods) so I decided to re-build their entire AirPods Pro page from scratch. I call this style of animated page experience "immersive product storytelling".
Fearless Journeys
Fearless Journeys is a community of entrepreneurs who share a love of travel. I worked directly with the founder to develop the overarching business strategy, branding, messaging, website, and digital strategy.
SauceFest
SauceFest is a virtual concert series featuring indie artists from around the world. I was the executive producer and developed the website and all brand collateral.
I have many, many more projects in the archive. Please reach out if you'd like to check them out.
Carter is an extremely talented marketer and strategist. He gave our Web3 startup our North Star. Carter’s ability to capture what makes a company the “only” is very unique and rare in business. But he didn’t just help with brand positioning and marketing—he helped solidify our entire business strategy and even assisted with product design. I highly recommend Carter to anybody building in Web3.
Greg Spillane
I love working with Carter. He is a magician. His eye for design, deep understanding of product marketing, and attention to detail has transformed our company. I trust him completely. Working with Carter has been a great decision.
Michael Haberman
Whether guiding a team to execute his vision or executing on a plan himself, Carter strikes the perfect balance between leader and doer. Carter has one of the best minds for brand strategy that I've ever worked with and I have learned a great deal under his direction. I admire his zeal for taking on big challenges and solving complicated problems. When Carter sets his mind to a task, there are always amazing results.
Brandon Hill
I had a great idea but was unsure how to take it from conception to launch. Carter worked with me to build a custom business strategy and concrete marketing plan that helped me get my business off the ground. He showed me the value of prioritizing actions, remaining focused, and building out my personal brand. I guarantee that Carter will elevate your company.
Wes Perry
As I launch my business, I feel very thankful for Carter's expertise and help—I could not have done this without him. He used insightful questions and structured strategy sessions to lead me to discover my REASON FOR BEING, and then translated it into a unique business concept, company mission, company name, marketing strategy, and even an incredible website that I love to share with others. I highly recommend working with Carter. He is no joke!
Francisco Gonzalez
Carter has been my go-to guy for anything digital for over 2 years now. It is rare for a consultant to take such genuine interest while exploring your intentions and philosophy. He is a true artist who understands how to turn vision into messaging and design. Every conversation we have is a treat. This has been a very good investment.
Michael Thomas
Values that guide my work
Begin with the end in mind.
The quality of your outcomes is determined by the clarity of your intentions. Take time to develop a clear picture of where you want to go before moving. The question is not "Can this be built?" but "Should this be built?"
Get the words right first.
Clarity always beats clever. It takes more than an idea to change the world—you must also get others to believe it. This is the most attention-poor era of human history, and clarity is more precious than gold.
Iterate, measure, learn.
Stubborn problems require flexible states of mind. When the problem seems unmovable, we must be agile and light. When it refuses to change, we must experiment and change around it. Your value is determined by your ability to learn.
Put the team's success above everything.
To accomplish big things, you must be solution agnostic and put your ego to the side. Advocate passionately for what you believe is the correct way forward, but have the wisdom to know when to stop fighting for your POV and start supporting your team.
