You and I live in an information-rich, time-poor society. Confronted with floods of options, consumers have come to rely on gut feelings more than information. Our old method of judging businesses and products—by comparing features and benefits—no longer works as well as it once did.
Today we base our consumer choices more on symbolic attributes. How does their design make me feel? Does their messaging seem authentic? Who else cares about them? Do they understand me?
Check out the testimonials below to see what my clients have to say.