Carter  Fowler

Visual and Verbal Clarity
for Ambitious Brands

By design, or by default?

Hello and welcome! I'm a 28-year-old strategist & UX designer who specializes in helping brands become more mindful about how they are perceived online, particularly as it pertains to their website and messaging.

My personal mantra is this: I believe that intentions are everything. What matters most in life isn't your plan, but how you create that plan. Is it by design, or by default? Is this your plan, or someone else's?

Either the website is made to fit your brand, or your brand is made to fit the template.

If you yearn to turn your venture into a mindful brand that doesn't have to sacrifice being distinctive and memorable just to be effective, I would love to help you.

- Carter Fowler

about me
How does it work?
Let's be honest. You have a very short period of time (often just 5-10 seconds) to get someone's attention before they scroll on by nowadays. Strikingly distinctive design and mindful messaging have never been more important.
view services

Intentional Brands Win the Minds and Hearts of their Customers

You and I live in an information-rich, time-poor society. Confronted with floods of options, consumers have come to rely on gut feelings more than information.  Our old method of judging businesses and products—by comparing features and benefits—no longer works as well as it once did.

Today we base our consumer choices more on symbolic attributes. How does their design make me feel? Does their messaging seem authentic? Who else cares about them? Do they understand me?

Here's what past clients have to say.

Click Cards to View Testimonials

Michael Thomas

Photographer (ATL)

"I’ve been working with Carter for several months and would absolutely recommend him to any entrepreneurs or creatives. It is rare for a consultant to take such genuine interest while exploring your goals, passion and intent. He is a true artist who understands how to turn vision into messaging and design."

Lynn Swanson

Non-profit Founder (MIL)

"Working with Carter completely transformed our brand. I'm so proud of our new website and brand identity. It's the kind of website that people actually enjoy going to—fun to explore but easy to navigate. This process has been a game changer because so much relies on our ability to communicate with people online during COVID-19.”

Francisco Gonzalez

Entrepreneur (ORL)

"Carter did an fantastic job from start to finish. It was amazing how everything fit together at the end of the brand strategy workshop."

Intentional brands meet five criteria:

  • Distinctive
  • Relevant
  • Memorable
  • Extendible
  • mindful

Ready to Talk?

discuss project