Free Resources
THE GOOD STUFF
![](https://assets-global.website-files.com/6359cc8e60cf57cb53ad92f6/6419df517f2e365f71457fc5_6297b7127d48e77f36a21c22_LGA_3_Promo.png)
Messaging Fundamentals
Write a Positioning Statement that Differentiates Your Brand
A creative exercise to help you put your Brand Positioning Strategy into words.
Go to Download Page
![](https://assets-global.website-files.com/6359cc8e60cf5778d2ad92ef/641b4722ce025231ae1c8d59_arrowdown.png)
![](https://assets-global.website-files.com/6359cc8e60cf57cb53ad92f6/6419df502ef9e5a413f927fe_62b10fb47bb2f4e68e1bedef_LGA_5_Promo.png)
Messaging Fundamentals
Speak to Your Ideal Customer's Needs
Focus your messaging and speak directly to your ideal customer's key motivations.
Go to Download Page
![](https://assets-global.website-files.com/6359cc8e60cf5778d2ad92ef/641b4722ce025231ae1c8d59_arrowdown.png)
![](https://assets-global.website-files.com/6359cc8e60cf57cb53ad92f6/6419df50ac109465fd616368_62bc92ced29e1abc0dcd3b10_LGA_Promo_4.jpeg)
Messaging Fundamentals
Simplify Your Value Proposition to Get Faster Buy-In
Focus your offer into one succinct, value-centered statement.
Go to Download Page
![](https://assets-global.website-files.com/6359cc8e60cf5778d2ad92ef/641b4722ce025231ae1c8d59_arrowdown.png)
![](https://assets-global.website-files.com/6359cc8e60cf57cb53ad92f6/6419df50854010d693799b0a_62bc8ac5fe6978fddc189f23_LGA_6_Promo.png)
Messaging Fundamentals
Craft an Elevator Pitch that Sells
The success of your business starts with explaining your value. Craft your Elevator Pitch using words that sell.
Go to Download Page
![](https://assets-global.website-files.com/6359cc8e60cf5778d2ad92ef/641b4722ce025231ae1c8d59_arrowdown.png)
![](https://assets-global.website-files.com/6359cc8e60cf57cb53ad92f6/6419df50af04c1afdfb780c1_627bc52ec555ccbce498fd65_Top5MistakesPNG.png)
Strategy Fundamentals
5 Mistakes Founders Often Make When Launching a Brand
Learn from their mistakes and accelerate your timeline to critical mass.
Go to Download Page
![](https://assets-global.website-files.com/6359cc8e60cf5778d2ad92ef/641b4722ce025231ae1c8d59_arrowdown.png)
![](https://assets-global.website-files.com/6359cc8e60cf57cb53ad92f6/6419df50e3763664fc071842_627af311302b1f484c64e6e2_Lead_Gen_Asset_Promo_2.jpeg)
Messaging Fundamentals
3 Things Your Website's Messaging Should Include
Vital messaging tools to help you craft an immersive, user-focused narrative on your website.
Go to Download Page
![](https://assets-global.website-files.com/6359cc8e60cf5778d2ad92ef/641b4722ce025231ae1c8d59_arrowdown.png)